MARKETING RESEARCH

MARKETING RESEARCH

  • Customized Qualitative Research

  • Customized Quantitative Research

  • Retail census or survey

CUSTOMIZED QUALITATIVE RESEARCH

Qualitative research seeks to elicit what people think and why they think or behave in a certain way. Qualitative research is used when the problem involves defining or evaluating a marketing issue. By doing qualitative research, we mainly offer clients solutions to

To define problem areas more thoroughly and to formulate hypotheses for future investigation

In concept development and exploration 

To investigate behavior, beliefs, attitudes to input into the brand equity and positioning 

To pilot long questionnaires for understanding, comprehension and wording prior to a large scale quantitative study 

Our Customized Qualitative Research includes:

  • Focus Group Discussion

  • Depth interviews:

  • Mystery Shopping

  • Ethnography

  • Cognitive briefing

CUSTOMIZED QUANTITATIVE RESEARCH

Quantitative research answers the 'how much?' and some of the 'what's' of marketing issues. It is often conducted after an initial qualitative phase, in order to confirm hypotheses with statistical validity. As the research gives more credence and confidence that a decision is made correctly, it helps improve decision-making. At Milestones, we offer the following quantitative methods:

  • U&A Study with random or quota sampling

  • CLT: product test with/without concept test, packaging test; TVC test

  • HUT: product test with/without concept test

  • Customer Satisfaction

  • Brand Health heck

  • Market segmentation

  • Tracking or ad-hoc study

RETAIL CENSUS OR SURVEY

By providing research on retail market, we offer clients:   

  • Outlet coverage with map, address and contact details

  • Product availability and inventory check

  • Display/merchandising check

  • Sales turnover or support check