Leading to your business success
milestones

MARKETING RESEARCH

The world of business is moving more rapidly than ever, meaning the intelligent and thoughtful use of research is critical to keep pace.

Michael Baumgardner, Ph.D.
President and CEO, Burke, Inc.

Over the years, Marketing research has been proved in business as an indispensable, respected link between the demand and supply.

The Esomar Handbook of market and opinion research

Marketing research is an integral part of marketing. Its task is to assess information needs and provide management with relevant, accurate, reliable, valid and current information to aid business decision making. Companies use Marketing research to stay competitive and avoid high cost of poor decisions based on unsound information

K.Malhotra
Georgia Institute of Technology

BUSINESS RESEARCH


  • We provide knowledge to help business investors make a wise decision for their business. That is the single most powerful thing that we can do as a client service firm.

  • We focus on delivering practical and enduring results, and equipping our clients to grow and lead. Business research reveals the full picture of the business context including market size, trend, influencing factors, government regulations, business operation, distribution, customers as well as competition etc.

  • At consulting level, we help identify the most successful interventions for big, intractable problems. We also develop tools to help our clients maximize their efficiency. We partner with clients to put recommendations into practice. Our implementation specialists work directly with clients over long periods to help develop workforce skills, drive operational improvement, and apply new working methods.

PROFESSIONAL TRAINING


  • We provide skills to help companies/ staffs make a difference. Continual education is considered one of the critical things to help enhance workforce’s performance, and better engage their contribution to the company.

  • Most importantly, we believe that the success of our clients depends on the performance of our clients’ business. As a firm that serves clients, we add values to our services by offering tailored- to- need professional trainings on marketing, marketing research, branding, advertising and sales.

MARKETING COMMUNICATION


  • We are specialized in planning and executing Brand Strategy, Marketing Communication and Digital Marketing in education sector. With the insight of an educator, we strive to build a relationship of trust with every target for the long term. This is because we prioritize their interests.

  • We gauge the campaign success in terms of its impact on the attitudinal and behavioral changes of our targets in the long-run.